Call to Action – Will You Marry Me?

Elizabeth Clark Mindset and Marketing, Personal Growth 4 Comments

If you are a service-based entrepreneur, you need to know about the CTA – call to action. Here is a definition of call to action. Call to action is a marketing term and simply means inviting someone to take the next step, whatever that next step might be. It could be phoning someone, suggesting lunch together, asking for a business card, or signing a million dollar contract.

Here is a hint that could possibly change the way you think about the CTA and how you put it out there to the world: it is important that the next step (i.e. the CTA) be an appropriate next step for the relationship. Relationships don’t just happen; we need to build relationships. First, we start with small commitments and as we grow the relationship, we are led to larger commitments.

Will You Marry Me

Will You Marry Me

CTA – Call to Action

Here are some examples for you.

A man meets a woman he thinks he might like – he asks her for her a date:
YES, an appropriate CTA

A man meets a woman he thinks he might like – he asks her to marry him:
NOPE, not an appropriate CTA

A businesswoman asks new website visitors to sign up for her offer – it is a free downloadable mp3 audio:
YES, an appropriate CTA

A businesswoman asks new website visitors to sign up for her offer –coaching for the day with her – just $6,000 for the 5-hour day:
NOPE, not an appropriate CTA

Let’s hear from you now. What is the ridiculous or outrageous call to action you have ever seen or heard in business or life?

Since we are having fun with CTA, here’s your CTA today: If you
are a service-based entrepreneur, you are invited to a FREE
Discovery Session, to help you figure out the next step in your
business. Simply go here now to sign up:

http://elizabethclarkcoaching.com/coaching-mentoring/cic

Comments 4

  1. Good analogy, Elizabeth. Now that I know how to sell without selling, I’m sometimes having face/palm moments with a friend of mine. I’ll be talking to someone about what they’re doing, what they’re working on, getting to know them, and my friend jumps in with the marriage proposal for her own things because she sees where its going. That always brings the convo to a crashing halt. After, I’ll gently bring it up later that a little more finesse is needed. Hopefully it’ll sink in.

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      Good point, Deb – it does take a little finesse to sell without selling. And I really get the face/palm moments! Hope it all sinks in for your friend. By the way, sounds like you are a great role model for her.

  2. This is a fantastic topic and a really fun way to look at it Elizabeth. Still smiling about the ‘will you marry me’ because it’s so true and prevalent in our world of pervasive technology and digital marketing.
    I just got one last night where I was clicking to hear a free replay of webinar, filled out the form and hit ‘submit’. Next thing I know, I’m on the page for what I think is that same webinar for $1000!!! WTF?! I went back and read the e-mail and still sure it says free or at least certainly says nothing about that price, flipped back to the web page and tried again. Nope, same thing. Needless to say I left the site (curious if I would get a link today for the webinar or not).
    Regardless, that was either unclear marketing that I could also buy something along with the free webinar or just plain asking me to sleep with them after having just met. Not cool, I’m not that kind of girl 😉

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